Cash Ur Drive Marketing Limited, a fast‑growing marketing and advertising solutions company, is entering the capital market with its Initial Public Offering (IPO) to raise ₹60.79 crore. The IPO, opening on 31 July 2025 and closing on 4 August 2025, comprises a fresh issue and offer for sale, and the shares will be listed on NSE SME on 7 August 2025.
The issue has drawn attention from retail and HNI investors, primarily because of its steady revenue growth, strong profitability metrics, and a promising grey market premium (GMP), signaling potential listing gains.
1. IPO Structure and Key Details
The IPO is structured as a book‑building issue, with a price band set between ₹120 and ₹130 per share.
Key IPO details:
| Particulars | Details |
|---|---|
| IPO Open Date | 31 July 2025 |
| IPO Close Date | 4 August 2025 |
| Allotment Date | 5 August 2025 |
| Refund Initiation | 6 August 2025 |
| Demat Share Credit | 6 August 2025 |
| Listing Date | 7 August 2025 |
| Issue Size | ₹60.79 crore |
| Fresh Issue | 42,10,000 shares (₹54.73 Cr) |
| Offer for Sale | 2,07,000 shares (₹2.69 Cr) |
| Face Value | ₹10 per share |
| Price Band | ₹120–130 per share |
| Lot Size | 1,000 shares |
| Minimum Retail Investment | 2 lots (2,000 shares) worth ₹2,60,000 |
| Listing Platform | NSE SME |
The lot size of 1,000 shares makes the minimum retail investment quite high at ₹2.6 lakh, aligning this IPO more toward HNI and informed retail investors.
2. Grey Market Premium (GMP) Insights
The Cash Ur Drive Marketing IPO GMP has been actively tracked since its announcement. The GMP as of 31 July 2025 stands at ₹21 per share, reflecting estimated listing gains of 16.15%.
GMP Trend Table:
| GMP Date | IPO Price | GMP | Est. Listing Price | Est. Listing Gain |
|---|---|---|---|---|
| 31-07-2025 | ₹130 | ₹21 | ₹151 | 16.15% |
| 30-07-2025 | ₹130 | ₹21 | ₹151 | 16.15% |
| 29-07-2025 | ₹130 | ₹31 | ₹161 | 23.85% |
| 28-07-2025 | ₹130 | ₹25 | ₹155 | 19.23% |
| 27-07-2025 | ₹130 | ₹25 | ₹155 | 19.23% |
| 26-07-2025 | ₹130 | ₹25 | ₹155 | 19.23% |
| 25-07-2025 | ₹130 | ₹0 | ₹130 | 0% |
| 24-07-2025 | ₹130 | ₹0 | ₹130 | 0% |
Analysis:
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GMP started at ₹0 on July 24 and surged to ₹31 on July 29, signaling strong initial demand.
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Slight correction to ₹21 in the last two days reflects profit‑booking and cautious sentiment ahead of allotment.
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Even at ₹21 GMP, listing price of ~₹151 indicates double‑digit gains for early investors.
3. Company Overview and Business Model
Cash Ur Drive Marketing Limited specializes in marketing and advertising services, particularly in outdoor media, transit media, and innovative ad campaigns.
Business highlights:
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Outdoor media advertising across key metro and tier‑2 cities.
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Transit and vehicle‑based campaigns that target mass audiences.
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Tech‑enabled marketing initiatives to optimize campaign reach.
The company’s ability to integrate traditional and digital media has allowed it to grow significantly in India’s competitive marketing landscape.
4. Financial Performance
The company has shown strong revenue and profit growth, enhancing investor confidence.
Key financials (₹ crore):
| Particulars | FY 24 | FY 25 | Growth (%) |
|---|---|---|---|
| Revenue | 97.77 | 142.18 | 45.4% |
| EBITDA Margin | 14.2% | 14.84% | – |
| PAT | 9.22 | 17.68 | 91.7% |
| RoNW | 42.1% | 44.43% | – |
Insights:
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Revenue has grown nearly 45% YoY, driven by an increase in advertising contracts and expansion into new cities.
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PAT growth of ~92% shows strong operational leverage.
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High RoNW and ROCE (above 40%) reflect efficient use of capital and strong profitability.
5. IPO Objectives and Fund Utilization
The ₹60.79 crore raised through the IPO will be used for:
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Investment in Technology to support digital and data‑driven campaigns.
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Capital Expenditure for expanding outdoor media infrastructure.
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Working Capital Requirement to manage project scale‑ups and client onboarding.
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Debt Repayment to reduce finance costs and improve credit metrics.
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General Corporate Purposes, including brand building and operational scaling.
6. Technical and Valuation Analysis
Pre‑IPO Key Metrics:
| Indicator | Value |
|---|---|
| EPS | 13.41 |
| PE Ratio | 9.69 |
| RoNW | 44.43% |
| ROCE | 41.55% |
| Price/Book Value | 6.61 |
| Market Cap | ₹229.40 Cr |
Post‑IPO metrics:
| Indicator | Pre‑IPO | Post‑IPO |
|---|---|---|
| PE Ratio | 9.69 | 12.98 |
| EPS | 13.41 | 10.02 |
Analysis:
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Pre‑issue PE of 9.69 indicates reasonable valuation compared to peers.
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Post‑IPO dilution will reduce EPS, but capital infusion strengthens the balance sheet.
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High RoNW and ROCE reflect efficient capital utilization.
7. Peer Comparison
| Company Name | EPS | P/E Ratio | RoNW | Revenue (₹ Cr) |
|---|---|---|---|---|
| Cash Ur Drive Marketing | 13.41 | 9.69 | 44.43% | 142.18 |
| Dapa Advertising Ltd. | 2.29 | 10.48 | 7.32% | 21.33 |
| Bright Outdoor Media Ltd. | 13.11 | 29.74 | 12.31% | 107.00 |
Takeaway:
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Cash Ur Drive Marketing has better RoNW and lower PE than peers, indicating attractive pricing.
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Revenue scale is competitive with Bright Outdoor Media but comes with stronger margins and returns.
8. IPO Review and Market Sentiment
Analyst and brokerage feedback has been neutral to cautiously optimistic. Key observations include:
Positives:
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Strong financial performance with rising profitability.
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Reasonable valuation relative to industry peers.
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Robust GMP suggesting healthy listing interest.
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Funds to be deployed for growth and debt reduction.
Risks:
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High minimum retail application amount limits broader participation.
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SME listing carries low liquidity risks for post‑listing trading.
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Heavy dependence on outdoor advertising; digital shift may impact future margins.
9. Estimated Listing and Long‑Term Outlook
Based on current GMP of ₹21, listing price is estimated at ₹151, implying 16% listing gains.
Listing Scenarios:
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Optimistic: ₹160–165 (if demand rises pre‑listing).
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Base Case: ₹150–155 (as per current GMP).
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Cautious: ₹140–145 (if market sentiment weakens).
Long‑Term View:
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Strong fundamentals and high RoNW make it an attractive SME portfolio addition.
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Suitable for investors seeking medium‑term capital appreciation.
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Post‑listing liquidity and quarterly results will define sustained performance.
10. Conclusion
The Cash Ur Drive Marketing IPO combines strong financial growth, reasonable valuation, and an active grey market premium. The company has a profitable business model, a strategic use of IPO proceeds, and a competitive edge in outdoor advertising.
However, investors should weigh the high minimum investment, SME liquidity risk, and dependence on market sentiment before subscribing.
In summary:
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Listing Gain Potential: 15–20%
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Risk Profile: Moderate (SME volatility, niche market)
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Ideal Investor: HNIs and informed retail investors targeting short‑term gains or medium‑term growth.
