Bajaj Auto has surged to the top of India’s electric two-wheeler (E2W) segment, reclaiming its market leadership after a strong performance in March 2025. The company recorded sales of 34,868 units during the month, pushing its market share to 26.8%. With this move, Bajaj Auto overtook both TVS Motor and Ola Electric, demonstrating its growing dominance in the evolving electric mobility space.
This resurgence highlights Bajaj Auto’s strategic product development, improved dealership networks, and aggressive push for market expansion. The company’s electric offering, the Chetak, continues to gain traction among urban commuters, who now prioritize reliability, brand trust, and after-sales support when choosing an electric two-wheeler.
Ola Electric Slips to Third Place Amid Regulatory Setbacks
While Bajaj Auto advanced, Ola Electric saw its position slip from the top to third in the rankings. The company, led by Bhavish Aggarwal, sold 23,430 units in March, translating to an 18% market share. This marks a significant drop from previous months when Ola Electric consistently led the market.
The decline stems from a combination of regulatory scrutiny and internal challenges. Authorities launched inquiries into Ola’s sales reporting practices and its failure to comply with trade requirement certifications. These issues have cast doubt on the company’s credibility and dampened consumer sentiment, despite its earlier reputation for innovation and scale.
Customers and industry observers raised concerns over reported delivery timelines, post-sale services, and discrepancies in sales figures. Retailers and dealers also pointed to communication gaps between Ola’s central team and on-ground operations. As trust issues mounted, customers turned to legacy brands like Bajaj Auto and TVS, which maintain better transparency and more established distribution channels.
TVS Motor Holds Steady at Second Place
TVS Motor, another legacy player in India’s two-wheeler industry, maintained solid ground in the E2W space. The company recorded sales of 30,454 units in March, resulting in a 23.4% market share. With consistent product quality, timely deliveries, and a strong brand reputation, TVS has built momentum over the past year through its iQube series.
TVS has invested heavily in expanding its charging infrastructure, product availability, and customer support. The brand’s widespread dealership network continues to give it a competitive edge, especially in Tier-II and Tier-III cities. Additionally, the company has priced its electric scooters competitively while focusing on safety and durability—two key factors for long-term adoption.
Market Dynamics and Shifting Consumer Preferences
The E2W market in India has entered a phase of intense competition and rapid evolution. Initially driven by early adopters and subsidies, the segment now depends more on real-world performance, brand reliability, and value-for-money propositions.
Customers now evaluate electric scooters on parameters like:
-
Range consistency
-
Battery durability
-
After-sales support
-
Spare parts availability
-
Transparent purchase experience
Legacy players like Bajaj and TVS have capitalized on this shift by deploying robust service networks and ensuring high product reliability. Their years of experience in traditional two-wheelers have provided the operational and logistical backbone to support this transition to electric vehicles.
Bajaj Auto’s Winning Strategy with Chetak
Bajaj Auto’s Chetak electric scooter has emerged as a flagship product in the segment. The company focused on high-quality materials, superior design, and refined powertrain technology. In March, Chetak’s demand soared, fueled by city riders looking for a low-maintenance, premium-feel scooter with strong brand backing.
Bajaj built dedicated showrooms for its electric vehicles in multiple metro and non-metro cities. The brand focused on experiential marketing campaigns, customer education, and flexible financing options, which drove footfall and conversions.
Importantly, Bajaj prioritized manufacturing scalability. With enhanced production capabilities at its Chakan facility in Pune, the company ensured timely deliveries and minimal order backlog. This operational efficiency directly impacted customer satisfaction and allowed it to fulfill growing demand without major delays.
Ola’s Challenges and Road Ahead
Ola Electric, once hailed as a disruptor, now faces critical challenges. Although the company introduced innovative models like the S1 Pro and plans for future launches, it must address its internal operational and compliance lapses.
Regulators flagged Ola Electric for reporting inflated sales numbers and failing to comply with certification standards necessary for consumer protection and trade legality. These issues have not only impacted the company’s reputation but also delayed subsidies for customers and affected its sales network.
Additionally, Ola’s direct-to-customer sales model, while groundbreaking in theory, has struggled in execution. Without a strong physical presence or a wide service center network, customers faced difficulties during breakdowns or warranty claims. The backlash from these issues has intensified on social media, hurting brand sentiment.
Ola must now rebuild customer trust, rework its operational logistics, and bring more regulatory transparency into its business practices to regain its lost momentum.
Segment-Wide Implications
The March numbers reflect a shift in leadership but also a maturing market that now demands more than just flashy marketing and app-driven convenience. India’s electric two-wheeler buyers seek long-term reliability, a factor that only brands with a history of consistent performance can offer.
The E2W space saw heightened interest in the past two years, supported by government subsidies, fuel price volatility, and increased environmental awareness. However, buyers now look beyond price and prefer established brands with dependable products and local service centers.
Manufacturers need to match aggressive innovation with equally strong after-sales and regulatory practices. The government has also signaled tighter oversight on safety, certification, and consumer transparency, ensuring that only serious players thrive in the coming years.
Market Share Snapshot – March 2025
| Company | Units Sold | Market Share |
|---|---|---|
| Bajaj Auto | 34,868 | 26.8% |
| TVS Motor | 30,454 | 23.4% |
| Ola Electric | 23,430 | 18% |
| Others (Ather, Hero, etc.) | 41,248 | 31.8% |
Looking Ahead
Bajaj Auto’s leadership in March may signal a broader trend in the Indian E2W segment, where stability and service matter more than speed and flash. TVS Motor stands poised to maintain or even increase its share as it continues expanding its product lineup and service infrastructure.
For Ola Electric, the coming months will be crucial. The company must quickly address compliance issues, enhance transparency, and strengthen ground operations to reverse the current slide. The E2W market remains full of opportunity, but sustaining leadership now requires more than vision—it demands execution and trust.
As India moves closer to its electrification goals for 2030, brands that offer a complete ownership experience—backed by product quality, support, and compliance—will ultimately dominate. Bajaj Auto, with its return to the top, has shown that legacy players can still lead the new electric era when they combine innovation with operational excellence.
